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Business Needs a USP?… Or is that a UVP?

Everywhere we go  we come across people telling us that we need to have a USP or Unique Selling Proposition for our business. But just what do they, or we, mean by that. Why does  the way we sell things need to be unique. well, there’s lots of answers to that question, I guess. Lets break the phrase down into its individual words and see what that might tell us. Read More

Your Words and Actions During Change Management

Words and actions have a great impact upon the success of the “change” during a business turnaround, which is also known as Change Management. A careful and clear communication strategy is the foundation of any successful business turnaround process. It is important that an effective communication strategy is defined about the reasons, the benefits, the plans and proposed effects of that change. This communication strategy needs to address: What are Read More

Awsome Full Width Post

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WordPress Gallery Post

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